Web Site Development and Promotion: Dos and Don'ts


A quick checklist for best web site results


  • Offer your web site visitors an offer they can't refuse (such as FREE!)
  • Make it obvious what you are trying to accomplish (or sell)
  • Clearly guide your web site visitor where you want them to go (new buttons, hot, etc).
  • Offer a way for people to respond to you with email links and forms
  • Offer something of value to your web site visitors. This is important. Put your best information on your site. Web surfers are infomaniacs, and want to learn or discover something.
  • Use a "theme" to help the navigation and look of your site. WordPress has many excellent free themes.
  • Keep your message and web pages simple. People have very short attention spans. Make your message direct and straightforward. Avoid long paragraphs.
  • Use lists and bullets for quick reading.
  • Test your pages on various browsers and platforms (desktop, laptop, tablet, mobile, PC, Mac, etc.)
  • Make a large footprint with your web site so that people are more likely to find you. Post articles, newsletters, etc. to an articles section.
  • Advertise your new web page to your current customers and prospects. Cross-sell customers to new and other services. Make current customers aware of new offerings.
  • Ask people unfamiliar with your web site to navigate it, and watch them (in person) as they surf your site. Watch where they go, and what they do.
  • Read your traffic logs to see which pages are most popular. Also find out which pages or graphic images are not being loaded completely. Redesign and improve your site with what you learn.
  • Ask your web site visitors for their email addresses, and send mail to them periodically
  • When you update your site, send the new info to all the people on your email list.
  • Allocate a large percentage of your budget for web site promotion


  • DON'T design your web site exclusively for graphics navigation, with no text links at all. Forcing your web site visitors to load graphics will alienate some visitors. Watch out for designs that require a mouseover to "uncover" something important. Don't make your web site visitors "work" to get your information.

    Fix: Keep it simple and direct. Use conventional technologies and web protocols.

  • DON'T confuse your site visitors. Don't hide important info like products, prices, how to order, and contact information.

    Fix: Keep your navigation clean and simple.

  • DON'T forget to submit your web site to Google, Bing, and other search engines you may use.

    Fix: Tell all the search engines about your web site.

  • DON'T forget to add people and company / organization information to your web site. Your web site must be personal. Don't be faceless, nameless, and anonymous. Don't be a mystery company. Have some personality.

    Fix: Add personal company and employee information to your web site, blog, and other locations on your web site.
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